Featured Projects
>> COMMUNICATION <<
Product launch concept
Communication materials for a global
launch of demolition robots
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Creation of marketing concept / key visual
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Art direction of photo and film shoot
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Content for web site, brochure & more
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Illustrations and symbols design
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Layout, final art and print
>> LOGO DESIGN <<
Brand logo
Creation and aligment process of a new logo for a global brand.
A new logo for SUPERFLOOR™ trademark to align more with overarching brand guidelines and to create more awareness of the floor solution globally.
The logo is included in all global content assets within Husqvarna and its partners.
The scope included also alignment process with internal stakeholders including legal dept. to get the design registered prior implementation.
>> ACTION PHotO <<
Photo & retouch
Action footage including retouch and grading according to brand guidelines.
>> CLOTHING DESIGN <<
Branded clothing
Design of a HTC branded clothing collection including a total of over 30 different pieces. Logo design, print and embroidery guidelines for supplier and approval of quality.
>> SOCIAL MEDIA <<
Social media content
Design and production of various SoMe-posts for product launches and always-on content.
>> EVENT MARKETING <<
Stand design & build up
Coordination and operational work with exhibitions within Sweden, US, UK, Germany, Italy, France and Netherlands.
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Coordination with stand builders
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Graphic design of booth visuals
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Car design for road shows
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Exhibition concept / theme creation
>> ILLUSTRATIONS <<
Icons & symbols
Design of a complete badge of icons / symbols for a new product line of floor grinders (DURATIQ). These were used on the overlays on the machines but also in user manuals, guides etc.
>> Case story <<
Case story interview
Coordination, interviewing and filming of a testimonial video. Also written article published on the same case; Åby mässhall.
>> ART DIRECTION <<
Art direction - photo
Art direction and creative responsible for shot lists for several photoshoots including machinery and models in industrial environments.
>> ART DIRECTION <<
Art direction - film
Art direction and responsible for creating storyboards based on product- and creative briefs. Cooperation with agencies and production companies for the execution part.
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Launch videos
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How-to videos
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Inspirational
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Step-by-step guides
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etc
>> PACKAGING DESIGN <<
Design of boxes
Design and final art of several different cardboard boxes in several sizes and colour combinations.
